CannaInnovated
The company founder wanted to rebrand his "CannaXposed" CBD oil to speak more clearly to it's target audience. Although the initial concept held a lot of merit, the values and message were getting lost in the minuet details of the brand story. CannaInnovated was created to simplify that brand story and create a stronger relationship of trust, with a focus on providing consumers with the science around the health benefits associated with using CBD oil products.

I created the brand identity for CannaInnovated along with various touch points such as product labels, a sales prospectus, discount fliers, a product display box, and website.