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Denver Mattress Co. (redesign)
The Denver Mattress Company website had gone over 10 years without a redesign, and it was determined based on customer feedback that there were many ways in which we could improve the user experience to drive sales and enhance the consumer shopping experience.
My Role
User Interface Design
Web Design (HTML)
Collaborators
Sabrina Schmidt
Jessa Murphy
Blake Clapp-Lee
Completed
2018
Project Goals
Add more decision points along the user flow in order to give user's the ability to create their custom journey and reach the destination and products most appropriate to them.
• increase traffic to the sales promotion page 
• produce layouts that translate from desktop to mobile and tablet screens cohesively
• create a homepage with visually engaging decision points that motivate scrolling
• introduce user generated content in order to curate personalized user experiences
User Generated Content
User generated content on the Denver Mattress homepage will allow for unique user journeys that are custom tailored to each user based on their product interactions. Every time they return to the site they will be presented with a user-flow personalized for their specific shopping taste.
Desktop layout
user-gen-01.jpg
user-gen-03.jpg
user-gen-05.jpg
Mobile layout
user-gen-02.jpg
user-gen-04.jpg
user-gen-06.jpg
user-gen-07.jpg
user-gen-08.jpg
Page Designs
The following are either redesigns of pages from the old website, designs for newly added pages, or redeveloped pages that needed content revisions or need additional content and functionality.
DenverMattress_full_A.jpg
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